Hong Kong Disneyland — World of Frozen Launch

The images were needed for their marketing campaign across social media and OOH print, including placements in Hong Kong’s MTR. Models were styled as park guests throughout the shoot, so the photography had to capture the magic of the park through genuine warmth and emotion, alongside the architecture and design of the new attraction itself.

The Brief

The images were needed for their marketing campaign across social media and OOH print, including placements in Hong Kong’s MTR. Models were styled as park guests throughout the shoot, so the photography had to capture the magic of the park through genuine warmth and emotion, alongside the architecture and design of the new attraction itself.

The Approach

Landscapes were shot with intentional timing around sunset, when the light itself added to the magic across the whole landscape, capturing the park at its best from Arendelle Castle down to the smaller set details. Models were directed to bring out genuine expressions of joy, as though they were experiencing World of Frozen for the first time. They were styled with Disney props to sell that experience.